ADIDAS ULTRA BOOST ‘PRIDE’

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To coincide with Pride celebrations this weekend, my latest pick up comes in the form of this new pair of adidas Ultra Boost.

Much like Nike’s ‘Be True’ collection, the ‘Pride pack’ from adidas celebrates Pride month with four models featuring the colors of the Pride rainbow flag.

Staying true to previous releases, the “Pride/LGBTQ Ultra Boost 3.0” features a tonal black Primeknit upper and white BOOST midsole, much like the ‘Core Black 3.0’ released earlier this year. However, the moulded heel cage is now white and is adorned with multi coloured bubbles – paying tribute to the colors of the LGBTQ Pride flag.

At £160 these aren’t cheap, but when you consider adidas’ donation to The Rainbow Laces campaign to coincide with the release; a charity which aims to champion LGBTQ equality in sport, you can see past it. In addition if you have ever owned a pair of Ultra Boost you will know just how comfortable they are on foot!

What do you think about the latest Ultra Boost?

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