“I created OUAI to bring a breath of fresh air to the haircare market”.
If you’ve never heard of Ouai before let me give you a brief introduction to the brand. Ouai Haircare is the brain child of celebrity hair stylist Jen Atkin, the woman responsible for taming the locks of numerous celebrities including Gwen Stefani, Gigi Hadid and most notably the Kardashians, appearing alongside the family in numerous episodes of the show.
The range consists of numerous products from the standard shampoo and conditions to styling products and hair treatments, but what makes them stand out from the rest? Ouai Haircare combines accessibility and luxury with nourishing ingredients and a fine fragrance…not to mention the Instagram worthy packaging and branding.
I recently picked up the Pomade and Wave Spray from the brand and thought I would see for myself what the fuss was about.
Matte Pomade – “A matte pomade that gives both long and short hair picky texture for the effortlessly cool look”
Hmm, matte? Really? I found this product to be quite greasy. I understand pomades are supposed to achieve a more slick look so I wondered how a matte pomade would work. I have quite dry hair so I don’t mind products that are a bit more on the slick side but I wouldn’t say this was a matte product at all. After I worked it into my hair I found that it did achieve the style I was going for but I wouldn’t say it was ‘effortless’. The hold is also what you would expect from a pomade but I’m not convinced how much texture this product could give you. The smell for me is overpowering. It’s not a bad smell, but after a while it did become a bit much. It’s not a bad product but I don’t think I will be switching from my everyday pomade just yet.
Wave Spray – “A weightless texture mist for effortlessly chic, undone hair.”
I’ve tried this a few times now – on wet hair, on dry hair, on clean hair and on unwashed hair but have had little results. As someone who has naturally wavy hair I expected it would form the curls and give a slight hold, however I have found little difference using this to if you leave wet hair to dry naturally. I’m quite disappointed as I have been looking for a good wave spray for a while, however this isn’t the one. Luckily I only bought the travel-sized spray. It’s not all bad news, it does smell nice and doesn’t leave your hair feeling greasy, sticky or dry. Has anyone had a different experience using this product? Let me know your tips for use in the comments below.
Whilst Ouai might be fast becoming a cult favourite, for me, the products failed to live up to the hype which is always disappointing. Sure, it looks nice, but that’s about it for me. Hopefully some of the other products in the range have better results and could change my mind!? Let me know your favourites below.