To coincide with Pride celebrations this weekend, my latest pick up comes in the form of this new pair of adidas Ultra Boost.
Much like Nike’s ‘Be True’ collection, the ‘Pride pack’ from adidas celebrates Pride month with four models featuring the colors of the Pride rainbow flag.
Staying true to previous releases, the “Pride/LGBTQ Ultra Boost 3.0” features a tonal black Primeknit upper and white BOOST midsole, much like the ‘Core Black 3.0’ released earlier this year. However, the moulded heel cage is now white and is adorned with multi coloured bubbles – paying tribute to the colors of the LGBTQ Pride flag.
At £160 these aren’t cheap, but when you consider adidas’ donation to The Rainbow Laces campaign to coincide with the release; a charity which aims to champion LGBTQ equality in sport, you can see past it. In addition if you have ever owned a pair of Ultra Boost you will know just how comfortable they are on foot!
Since its debut, the Ultra boost has become one of adidas’ most popular releases and a firm favourite amongst fans. Early in December adidas announced it’s plans to unveil an updated version of the silhouette in size brand new colour options just in time for Christmas.
With the previous two models purchased in black, I thought it was about time I switched it up a bit, so have opted for the Triple White colour way for a change. So, despite the obvious difference in colour, what else is new about the 3.0’s compared to the originals or 1.0’s?
As with previous models the key features are all still here; the same inner liner, heel counter and Continental rubber outsole are all present, along with the infamous boost cushioning midsole.
The most notable difference is the new primeknit upper, this time featuring a tonal white and grey striped detail. The Primeknit feels a lot thinner and elasticated than previous models meaning the fit feels a bit different. Unlike the 1.0’s and 2.0’s where the Primeknit felt tightly woven, the new Primeknit feels a lot less knitted and much more like a sock liner, almost like something you would find on a Roshe Run or NMD.. but that’s not a bad thing. They are extremely comfortable.
Another small change to the uppers is the re-introdution of the tonal overlays around the toe area. Unlike the 2.0’s where the toe box was completely Primeknit, the 3.0’s are similar in style to the originals in this aspect.
As well as the new Primeknit upper, the updated silhouette is finished with a new translucent lace cage, which blends nicely into the shoe from a distance.
I bought the 3.0’s in my regular size and I would definitely say they fit true to size. This is 0.5 smaller than what my 1.0’s are.
With very little differences underfoot, I wouldn’t say this latest version is a ‘must-have’. For me, nothing can beat the original release. However, the Ultra Boost 3.0’s make a great addition to the Ultra Boost line up and makes a great everyday or sports shoe.
The Ultra Boost is set to return this weekend as part of the adidas Consortium world tour. The comprehensive year-long tour will visit a selection of the planet’s most influential sneaker retailers, with one of the first stops being Copenhagen’s Wood Wood.
Taking influence from gravitational waves that followed the Big Bang event, the release is made up of two shoes. The women’s version features an elasticated band in place of the laces creating a slip on style silhouette, while the men’s version sticks to the original Ultra Boost design in black and white.
The designs feature both adidas and Wood Wood branding to the tongues and are completed by blue and orange colour highlights to the heel tab – a nod towards the gravitational waves which were initially depicted through a chart showing line segments intersected by shaded areas of orange and blue.
The release is expected this weekend (February 27) at selected retailers.
After missing out on the initial release I was glad to see the adidas Ultra Boosts restocked last week. Naturally I impulse bought both pairs. Constructed from a breathable primeknit upper, the shoes have tonal overlays to the heel and sides which feature the infamous adidas three stripe branding. The adidas Ultra Boost is designed to return energy with every step you take. By providing comfort and performance the boost midsole and lightweight sock liner make them the perfect running shoe.
I purchased both of these in my true size; they do run small so I would recommend sizing up by 0.5. At £130 they are a little pricey, however they will be the comfiest pair of shoes you own.